The Goats do Roam (a sort of parody from the French wine called “Côtes du Rhône”) were introduced into the USA market in 1999 amidst protest from the French government regarding the registering of the trade names in the United States. After initially threatening to block the distribution of the wines, the French authorities backed down after major media coverage that the action caused in the USA and United Kingdom. Following this, the Goats do Roam range of wines has gone on to become the biggest selling South African wine brand in the United States.
In fact, the farm’s star started rising from 1937 when Back’s grandfather, Charles Back I - bought the property from the Hugo family. Charles senior built a booming export business and producer some of South African’s champion wines. Upon his death in 1955, he bequeathed a wine farm to each of his two sons, in whom he’d also instilled a passion for wine, a strong work ethic and a spirit of endeavour. Klein Babylonstoren went to Sydney… and became Backsberg (now in the hands of Sydney’s son Michael Back). Fairview was Cyril’s inheritance and today it’s owned by Charles Back II.